BWA | JUL 2026 89 nels in FY25, with its international strategic focus helping generate a 20.1% year-on-year revenue increase, while MILKLAB Oat grew 28.4%. The company also said MILKLAB expanded further in Australian grocery after entering retail in FY24, rapidly gaining share in the barista segment. What makes MILKLAB especially useful editorially is that the brand is built around collaboration rather than generic FMCG language. Noumi describes it as an Australian “colLABoration” between foodies, baristas and farmers, developed with input from coffee professionals including baristas, Q graders, roasters, quality technicians and café owners. That framing gives the brand a more credible industry identity than a simple plantbased milk launch narrative. The supply side of that story is also more concrete than it first appears. In a 2025 Noumi profile on procurement, the company said Head of Procurement Mick Betson
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